{"product_id":"excellence","title":"EXCELLENCE","description":"L’Oréal Paris Excellence Crème presents a permanent color solution designed for lasting shade and complete gray coverage. Its exclusive triple-care formula—featuring Pro-Keratin, Ceramide, and Ionène G—protects the hair shaft before, during, and after coloring, leaving hair stronger, softer, and more radiant. Available in a broad range of shades—from browns and blondes to reds and vivid tones—the color is rich, even, and natural-looking from roots to tips. The kit contains non-drip coloring cream, developer, color-protecting conditioner, and gloves.Main Benefits- 100% gray coverage, even on the most stubborn strands- Triple-care action protects the fiber throughout the coloring process- Intense, even, long-lasting color- Drip-free cream formula for clean, precise application- Hair becomes softer, shinier, and strongerKey Ingredients- Pro-Keratin: reinforces the hair’s inner structure and reduces breakage during coloring- Ceramide: repairs and seals the cuticle, delivering softness and helping lock in color- Ionène G: L’Oréal’s exclusive complex that smooths the fiber and enhances shineHow to Use- Conduct an allergy test 48 hours before coloring- Mix the coloring cream with the developer according to the kit instructions- Apply to dry, unwashed hair, starting at the roots- Leave on for the time indicated for your chosen shade- Rinse until the water runs clear, apply the included conditioner, and leave on for 2–3 minutes- Rinse againImportant Information- This product contains ingredients that may trigger allergic reactions- Do not use if you are hypersensitive to paraphenylenediamine- An allergy test should be performed before every application","brand":"L'ORÉAL PARIS","offers":[{"title":"7.31-Natural Golden Blonde 1 unit \/ 1 u","offer_id":67690289856811,"sku":"919-87306 7.31-Natural Golden Blonde 1 unit-731-natural-golden-blonde-1-unit-1-u","price":15.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/7541\/4827\/files\/importsync_9109_13658bb4e0e0df61bef85b041b26c4259aaeed0c.jpg?v=1791451663","url":"https:\/\/specialsport.it\/products\/excellence","provider":"Special Sport Shop","version":"1.0","type":"link"}