KATIVA PROFESIONAL

Kativa Keratin Straightening with Hyaluronic Shampoo brings salon-quality straightening to your home for up to 14 weeks. This expert haircare line, designed for those wanting professional results without a salon visit, uses a glyoxylic acid-based formula that is formaldehyde-free and free of toxic fumes. It penetrates the hair fiber from inside, seals the cuticle, and leaves hair perfectly smooth with natural movement and extra shine that lasts up to 14 weeks. Dermatologically tested, cruelty-free, and composed of naturally derived ingredients.The kit features a Smoothing Mask enriched with Hydrolyzed Keratin, Hyaluronic Acid, and five organic oils—argan, coconut, avocado, sweet almond, and macadamia—that repair, nourish, and hydrate during the process, protecting hair from heat without weighing it down. It is completed by Hyaluronic Shampoo with Keratin and Coenzyme Q10, which prepares the hair before treatment and helps keep it hydrated, soft, and frizz-free in subsequent washes.Main benefits include a professional-grade straightening that endures up to 14 weeks with natural movement and a refined finish. The formula is free from formaldehyde and guanidine and emits no toxic fumes, making it suitable for at-home use. Hydrolyzed Keratin strengthens the hair fiber from within, while Hyaluronic Acid delivers intense moisture, capable of retaining up to 1000 times its weight in water. The five organic oils add shine, softness, and protection during heat styling. Coenzyme Q10 in the shampoo nourishes, strengthens, and restores elasticity. The system features thermal memory: each wash reactivates the straightening with the dryer’s heat. It suits all hair types, including color-treated or previously treated hair.Key ingredients include:- Hydrolyzed Keratin: repairs damage, reinforces the fiber, and reduces porosity for long-lasting smoothness- Hyaluronic Acid: a highly hygroscopic active that locks in moisture, delivering deep hydration and sealing split ends- Organic Argan Oil: rich in essential fatty acids and vitamin E, providing heat protection, shine, and softness- Glyoxylic Acid: a modern, formaldehyde-free smoothing agent that penetrates the cuticle to reorganize the hair fiber for a professional smooth result- Coenzyme Q10: a cellular antioxidant that strengthens the fiber, combats oxidative damage, and restores elasticity and vitalityCruelty-free, natural-origin ingredients, formaldehyde-free, and dermatologically tested. Caution: wear gloves throughout the procedure and work in a well-ventilated area. Avoid contact with skin and eyes, and do not apply to an irritated or broken scalp. Color-treated hair may experience slight color variation; it is recommended to color after straightening or coordinate the coloring date with the application date. For enhanced results, consider pairing with the Kativa Post-Straightening line.